We believe social media lost sight of something important: the “social” part. The internet’s promise was to connect you with people like you anywhere in the world, but today’s platforms often feel more like performance stages than genuine communities. Gift brings social media back to being a place where you can truly be yourself and build real friendships through the expressions that matter most.

On Gift, you can’t promote yourself—and that’s the point. Instead, Gift gives you a place to promote others and show the actual kinds of conversations you have with the people who matter to you most. When someone sends you a Gift, you decide whether to show it on your profile or keep it private. You stay in control of everything you share, but your identity is built from what others express to you, not what you post about yourself.

It’s simple: you send Gifts to people you care about—photos, videos, links, memes, anything that reminds you of them or that you want to share. When they receive it, they choose whether to “Show” it on their public profile (their Persona) or keep it private. Over time, your Persona becomes a curated collection of the expressions others have sent you—a true reflection of your relationships and what matters to the people in your life.

Gift lets you create and join public-facing groups around your interests—whether that’s photography, gaming, cooking, or anything else you’re passionate about. These are real people with real Personas, and when you see the kinds of Gifts they’re receiving and sharing, you get an authentic sense of who they are. It’s about discovering your people based on genuine interests and expressions, not algorithms or ads.

Your fans deserve more than a comment section. On Gift, they get a real place to connect—not just react to your posts, but build actual relationships with each other. When they gift each other, their friends see it. Your community grows through the connections your fans are already making. It’s not just about building a community—it’s about making it thrive.

Your fans are a community too. On Gift, you bring them together, learn what they actually care about, and foster real conversations beyond transactions. When they connect and gift each other, their friends see it—your community becomes its own discovery engine. New customers find you through the people who already love what you do.

It’s easy—just download Gift from the App Store or Google Play, create an account, and start connecting. There are no ads following you around and no pressure to perform. Gift is built for you and your people, not for extracting your attention and selling it. Jump in, find your communities, and start building something real.